Sony's new iPod killer?

Just found this page on News.com about Sony's new 20GB Walkman that's just been released in the Japanese market. When the iPod Nano was launched, David Pogue wrote that "Apple has mastered a lesson that its rivals seem unable to absorb: that the three most important features in a personal music player are style, style and style". This beautiful player seems to exemplify this! Will Sony manage to crank out true "iPod killers"? Wait and watch, I guess.

Here's the link to some photos:
Photo 1
Photo 2